Facebook Pixel

Charity Collections

Giving back

Buckley London Poppy Collection

Supporting the Royal British Legion Poppy Appeal

The Story of the Poppy

The poppy for many is an emblem of respect and hope. The iconic single red poppy was adopted shortly after the First World War as the official symbol of Remembrance and has been for 100 years.

In 1915, during the war, Canadian doctor, Lt. Col John McCrae wrote a poem called ‘In Flanders Fields’. He was inspired by the sight of the red Flanders poppy, growing strongly amidst the mud, chaos and destruction of the battlefield, surviving where no other plants could.

The poem became famous across the world and so touched American academic, Moina Michael that it motivated her to create red silk poppies to sell to raise money for the ex-soldiers. When The Royal British Legion formed in 1921 they ordered 9 million of the poppies to sell on Remembrance Day 11th November 1921. They didn’t know it at the time but this was the first ever ‘Poppy Appeal’.

Since then the poppy has been sold in various forms to fund the incredible work of the Legion and to make sure the world does not forget those who give their lives in service.

Our involvement with the charity started in 2010 when Adrian Buckley approached the Legion with an idea to create beautiful, jewelled poppy brooches to help raise vital funds for the charity.

Buckley London became one of the first jewellery brands to work in close partnership with The Royal British Legion and Poppy Scotland and is now an official partner of the Legion. All profits of the sale of every poppy go directly to the charity and millions of pounds have been raised to date.

The beautiful poppies are worn with pride and have become a signature part of the Buckley London jewellery collections with new styles and creations launching every year.

Buckley London X RBL

“I wanted to create a unique Buckley Poppy with all proceeds going directly to the British Armed Forces. The first Buckley London sparkling poppy was launched in 2012, and we’ve brought out a new poppy each year since to raise money for this cause.”

The collection designed in partnership with The Royal British Legion was established in 2013 and was available online at The Poppy Shop, QVC, Marks & Spencer, and H.Samuel. 

In 2015, Buckley London designed an anniversary collection, which included beautiful heart-shaped poppy pieces which are inspired by the major art installation at the Tower Of London from 2014. The tower and its gardens were covered in 888,246 ceramic poppies to create a striking scene in commemoration of the First World War. 

This particular collection was worn by high-profile public figures such as the Duchess of Cambridge, Jessica Ennis, Angelina Jolie, Jude Law, Lady Gaga, and Stephen Fry, to name just a few.

In 2013 Buckley poppies raised more than £5m for the Royal British Legion. Encouraged by the success of the poppies, Adrian set up his own ABC Trust to help children in difficult circumstances around the world. He returned to Africa and the trust’s first project was completed last year with the opening of the Kyasira Home of Hope orphanage in Uganda.

Buckley × Forget Me Not Brooch

The limited edition, hand crafted brooch for the  Forget Me Not Children’s Hospice charity

The delightful little bumblebee shines bright in gold and hematite, with rhodium plated wings which are hand set with sparkling cubic zirconia stones. Beautiful blue enamelled Forget Me Not flowers add a pop of colour for the finishing touch. 

Forget Me Not Brooch

The Forget Me Not Children’s Hospice is a wonderful charity who care for families that have a child with a life shortening condition, aiming to make their lives a little bit easier through their support and care. They help families in so many ways, whether it’s taking over the role of carer to give parents a break, or by providing hydrotherapy, music therapy, counselling or bereavement support in their state of the art facilities.

HRH the Princess Beatrice of York, who is known for her bold fashion choices, is the Royal patron for the charity, and after visiting the hospice described it as a “magical place”.

The charity needs to raise £3.2 million each year and with only 4% of funding coming from government sources, the support of the community is essential. The Forget Me Not care team give families precious time together, doing everything they can to create special moments will be remembered always. By purchasing a Forget Me Not brooch you can help them do this, as all proceeds from the sale go directly to the charity.

Buckley London × Marie Curie

Buckley London unveiled a duo of exclusive daffodil brooches, in partnership with national charity Marie Curie in 2016. 

“We are delighted to be working with Marie Curie for the first time this year and supporting the Great Daffodil appeal. Buckley London has been a long-time supporter of many charitable causes through the sale of bespoke jewellery and brooches, and we hope that the sale of these stunning new daffodil brooches will raise a valuable contribution to this fantastic appeal.”

- Adrian Buckley (2016)

The beautiful handcrafted brooches were designed for the daffodil appeal. The daffodil is one of the first plants to flower in spring, making it the perfect symbol for bringing life to other people through charitable giving. The brooches were available in two stunning designs which are both finished in polished gold tone. The striking enamel brooch is intricately engraved to represent the delicate beauty and vivid colour of the daffodil flower, whilst the sparkling brooch shines bright with dozens of hand-set topaz crystals. The profits from every product sold went towards providing high-quality care to people with terminal illnesses in their own homes.

“We would like to say thank you to Buckley London for creating these beautiful brooches in support of Marie Curie and our Great Daffodil Appeal. Every brooch that is sold will make a real difference for people living with terminal illness and their families by helping us to provide more care from our Marie Curie Nurses.”

Jude Bridge, Executive Director Marketing, Fundraising & Public Affairs for Marie Curie


You have no items in your bag